The best free SEO tools on the market — tools with a wide variety of uses and covering several common needs. These tools are fast, free, and easy to use. I hope you find one or two (or twenty) you can put to good use, today.

Ever used free Google SEO tools for improving your blog performance? Or, do you assume all the tools are hell expensive?

Google SEO tools are easy and simple tools to use.

There are hundreds of free SEO tools out there, so we want to focus on only the best and most useful to add to your toolbox. Tons of people in the SEO community helped vet the SEO software in this post (see the note at the end). To be included, a tool had to meet three requirements. It must be:

  1. Widely used and recommended by the SEO community
  2. Offers above-board value + actionable data
  3. Actually, truly free

What is SEO

Search Engine Optimization or SEO makes your website visible for search results. When someone uses Google and types a query, search engines immediately look for the most relevant answers.

If your website is properly following what Google asks, then your website gets easily ranked by search engines.

If your keyword strategy is exclusive and strong you’d probably see your content on the first page.

By making notable changes to your website, you can increase organic traffic. More organic traffic means increased traffic, subscribers, social media followers, leads, and of course, sales.

Google Keyword Planner is the free SEO tool to find high preferred and relevant keywords for your blog. This free keyword tool helps in optimizing your website with strong keywords.

The Keywords are the focused words that people are searching on Google or other websites. To rank your website for Google, you’ve to pick a keyword and use it efficiently throughout the blog post.

Google Keyword Tool is mostly used for keyword suggestions and the number of times the keyword is searched online. The tool provides you with a long list of keywords that you can download easily.

Google’s Keyword Planner is designed to help you research keywords to use in your Search Network campaigns. It is a handy free tool that allows you to discover keywords related to your business and see the estimated monthly searches they receive as well as the costs to target them.

Google Ads Keyword Planner is used for:

  • Discovering new search keywords
  • Seeing average monthly search numbers for keywords
  • Helping to determine costs
  • Creating new search ad campaigns

When you begin researching possible keywords to use in your campaign, Keyword Planner can provide suggestions for related keywords. This is great if you do not know where to start as far as finding keywords for your pages.

Typically, if the average monthly search is higher, costs are typically higher as well because there is a lot of competition for those keywords.

If the average monthly search is lower the result is typically the opposite however there are exceptions depending on the industry you are in.

Although Keyword Planner was designed to be used with Google Ads, please note that it is still a valuable tool for SEO keyword research and planning as well.

Many marketers try to make sure that their paid ad campaign and their SEO campaign are aligned so that they can optimize traffic for their best keywords across both marketing strategies.

Google Search Console can boost your SEO rankings. It’s a free SEO tool that helps to learn about your website in detail and the audience who visits it.

By using the tool, you can find how people are finding your website content, and which pages are most viewed. Google Search Console also helps to find out errors and fix them. It is used for website optimization.

Google Search Console (previously known as Webmaster Tools) is a collection of tools to help make sure your website is healthy and Google-friendly.

Not only it can help you diagnose any technical SEO issues, but it can also help you understand your most popular pages, see where you are ranking, and help you increase your organic traffic.

Before you jump in and start using Google Search Console, it is important to understand a few of the terms and metrics. Go to the Performance tab and you should see four metrics and some colorful graphs.

There are some other alternative methods for verification. You can select the easiest verification method. After that, you’ll have to add sitemaps, etc.

Some of the great benefits of using Google Search Console are;

  • You can find out how your site appears in Google search engine results.
  • Common errors like title tags and duplicate content are easily identified.
  • The search engine section reveals the information as total clicks, impressions, position, etc
  • You can determine the most popular pages, queries, countries, etc.
  • The number of links to your site.
  • Google index
  • Crawl errors

Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively available through Search Console.

This makes it necessary for online businesses and publishers that are keen to maximize success.

Google Analytics is one of your favorite tools. Google Analytics allows you to monitor the website traffic. It helps to track the efficiency of the site. By using reports, you can identify the most popular posts and where your traffic is coming from.

You’re putting out efforts into writing a perfect blog post but don’t know whether it’s attracting the audience or not. This is where Google analytics jumps in.

It’s not just limited to collecting the statistics of the website but it’s an advanced SEO tool that helps to find out the performance of your SEO campaign.

Google Analytics tracks a wide range of data about your website and site visitors. This data includes:

  • How users arrive on your website
  • How users interact with your website content
  • The characteristics of your website’s audience
  • How many of your website visitors convert
  • and much more

You can use the reports within Google Analytics to accomplish things such as:

  • Evaluating the performance of your marketing campaigns
  • Determining how your pages are performing and how to optimize your pages
  • Deciding who you should target your content and marketing to
  • Tracking conversions and purchases

To track your website using Google Analytics, you need to add a snippet of JavaScript code to your website’s pages.

When a user visits a page with this code snippet, the code uses a JavaScript file to begin tracking data and send it to Google Analytics.

Once Google Analytics has collected enough data from your site, the data will populate the reports within GA.

SEO refers to a mixed bag of marketing techniques that are used to improve your website. Those improvements help your website rank higher in search engine results pages, which means they will attract more traffic.

SEO campaigns focus on targeting important keywords that your audience consistently searches for, creating informational content to target those keywords, making a user-friendly website, and more.

PPC is a paid advertising platform that you can also track with Google Analytics. It works on a bidding system where business owners select and bid on keywords to earn a top, paid advertising spots in a search engine’s sponsored links.

The best thing about PPC is that advertisers only pay when people click their ads. With all that said, you can see how it may be difficult to understand the results-driven from these strategies without some sort of tracking platform.

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