We don’t say this just because we are a hosting company. We say it because it’s true: the hosting provider you choose is vital for SEO. Given that Google takes speed into account when ranking sites, a good web host can help you get to the top of the SERPs. Your host also affects how long your site is downtime and the physical distance between servers and visitors, both ranking factors. Last but not least, since Google is giving HTTPS sites a little boost

You will want it too. At DreamHost, it’s free with all of our plans. If you haven’t created your website yet, you’ll want to choose a reliable web host with a reputation for excellent performance. Even for an existing site, you may want to consider changing hosts if your current provider does not meet these criteria. A smart solution is to use a WordPress-specific hosting plan. Our fully managed WordPress plans offer impressive speeds and little to no downtime.

Your theme is one of the most important choices you will make for your site. WordPress. It determines the look and layout of your site, can provide new features and also plays a role in its SEO.

For example, your theme can affect your site’s speed — which (as we’ve already discussed) is vital. How a theme was developed is also important, as clean code gives your site the best chance in the SERPs.

Images are important for just about any website. They provide visual appeal and context, in addition to breaking up text and making it more readable. As you probably guessed, they can also impact your SEO. For one thing, the quality and size of your images can affect the loading speed of your pages, which is a ranking factor.

Additionally, crawlers will examine certain information attached to images — such as filenames and “alt text” — when trying to index and understand your site. Fixing these two issues will go a long way to boosting your SEO. First, make sure to optimize your images and other media, so they have the least impact on your site’s performance. Then, give each image a descriptive filename and alt text (bonus points if you use a keyword in one or both places).

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