More and more often there is information about various projects that focus on helping people.
However, at the same time, it is not so common that people hear about reliable charitable foundations.
For many people for whom philanthropy is an important aspect of their lives, the methods that this or that company uses to “help” people are noteworthy.
This blog applies both directly to charitable foundations and to companies that wish to do so Target audience to turn to charity.
The role of SEO is clear here. The easier your site is to find, the more streamlined, the more pleasant the navigation, the more likely you are to convince the user to donate.
Basic parts of SEO
SEO isn’t just about making your site easy for users to find. Google pays close attention to which web pages become more popular in its search engine.
From such a large-scale company, we should not be surprised that they still do not focus on ethical components. Google’s priority is how well your website works.
This takes into account a number of things: keyword frequency, link consideration, site speed, crawlability (how quickly and easily Google can retrieve information from your site), server security, low bounce rate, etc.
However, the most important issue is to gather all this in such a way that the whole picture is satisfactory. It doesn’t matter how many pluses the site has, if it can’t take care of its duty, then everything is thrown into the water.
Try to make the goal as specific as possible. It is difficult for the funds that are just starting their activities to go directly to the big markets. Therefore, it is recommended to find the audience segments that will be interested in your business; Direct your feedback to them.
At the same time, try to distribute attention on different platforms. It’s natural to focus on the platform your audience uses the most. But at the same time, you can find new segments by adapting your brand to any platform.
A blog is one of the main components of today for charitable foundations. Too many people are skeptical about charity and believe that corruption is a serious problem in this matter.
Of course, this problem is greatly exaggerated. Charities have a problem mostly with institutional racism or sexism rather than direct fraud. Naturally, these problems are also very serious, although practically no one knows about them.
A blog allows you to provide users with information about your activities in general, show that you are a reliable organization, show and describe your previous projects, show the people you have helped, etc.
Trust in this area is very important; Blog posts, if used correctly and if your organization is really credible in this regard, are very useful tools.
However, naturally, only providing information is not the main thing. It also includes the methods you use to help your organization reach its target audience.
If your content is dry and uninteresting, the bounce rate will increase and users will soon leave the site; Which negatively affects SEO.
If you want to show technical documents to users in order to emphasize your sense of responsibility, then it is better to link the mentioned documents. Instead of presenting it directly to visitors.
various tools
In order to provide the necessary information to your customers, it is recommended to use different platforms.
You can activate different on social media platforms. However, keep in mind that each platform has its own tone. Some are more formal, others are more pleasant. Try to pass your content through this filter.
Emails can also be used. Both in terms of newsletters (that is, providing information on news about your organization), and also in terms of direct mail (that is, sending promotional material to specific people or groups).
An additional option is to send mobile messages. However, keep in mind that most people view this alternative negatively. There is no way to provide much information. Therefore, using this option is probably a better idea when the organization is more or less established and has something significant to say.
Finally, conducting surveys or tests can help you better understand your customer’s perspective. Which is needed both for organizational purposes to display the means, in general, as well as even to improve the navigation of the site. If you know approximately what your user clicks, how long they stay, on which page they leave the site, etc., it will be easier to maintain the functional part and design of the site and adjust it accurately to the target audience.
Semrush, Moz, SEOSiteCheckup, Ahrefs There are common online tools to improve your ranking in Google.
MySEO.dev — We directly offer SEO services so that you can focus on other things. The organization itself will maintain the site in terms of SEO.
Alt texts, headers, internal links, anchor links, subtitles, descriptions… All these have methods of correct use. For example, the headers must be sorted chronologically, the links must not be unaddressed or wrongly specified, and the user must take them exactly where you tell them to take them.
Captions, alt text, and similar tools help you reach audience segments you wouldn’t be able to reach without them.
There are many aspects to consider in order to start taking care of your SEO. All of this can also take up a lot of time—a resource you don’t have much of if you’re constantly trying to help people.
But, at the same time, an optimized site has a greater chance of becoming popular, thus increasing conversions and helping more people as a result.
If you are already always busy and have a lot of resources, then SEO becomes secondary. Otherwise, improving the site will have many positive results.