Rainer Werner Fassbinder, a widely celebrated German filmmaker and essayist, once said, “The more real things get, the more like myths they become.”
And guess what?
The ever-changing digital marketing realm we have today is no exception to this!
Popular trends, changing consumer preferences, market dynamics, new algorithms.. there’s always a lot to keep a tab on.
This dynamicity requires businesses to keep looking for the right content strategy to tackle the challenges of this constant change.
But wait…there’s a catch! 🧐
Amidst all this, there is always a possibility that a part of what the masses believe may not be accurate. This gives rise to numerous beliefs that slowly end up becoming a common misconception. The case is no different with content marketing.
So, if you also find yourself intrigued, let’s bust some common content marketing myths!
A common misconception about content marketing is that it does not work for every type of business.
Obviously, that is not true. In fact, content marketing does not even belong to a specific marketing style or industry. Experts consider it one of the forms of storytelling and one of the best ways to connect with the audience.
Thus, it becomes pretty obvious that content marketing can work for any business that wants to establish its brand presence and build awareness!
If we see things from the ROI standpoint, it becomes easy to believe that it is not worth investing in content marketing since it does not directly lead to sales.
However, the truth is that a successful content marketing campaign can lead to better sales, but that is not just the end of it. The concept of content marketing is versatile, and it serves different purposes in the entire marketing funnel.
Want to boost site traffic? Improve conversion rates for your products? Want to see sign-ups for your newsletter going up?
Content marketing can significantly help in boosting all these metrics, leading to meaningful conversions — a factor directly connected with sales figures.
Another common myth about content marketing is that it is a one-stop strategy businesses can use to drive quick results.
Like any other marketing tactic, a content marketing strategy focuses on getting the desired results.
Unfortunately, this is not something common to experience right away when it comes to something that needs its own time.
And what is the reason for this? 🤔
Well, establishing an online presence and strong building brand awareness is a time taking process. Initially, if it is not the case with organic marketing, and there is a good amount of marketing budget, paid marketing can help to speed up the process, but that is just another option. Regardless, you will still have to wait to see the results when it comes to content marketing.
The truth around content marketing still needs to be learned and unlearned on many levels. It is essential to stop believing myths and understand that content marketing surpasses the expectations of being a mere marketing strategy. However, once it is understood and implemented, nothing can really stop a business from acing its content marketing game!