“No offense, but I don’t want you writing about our product.”
That’s what I told a content marketing agency about a set of blog posts.
Why? 👇
✅ The agency can do their best work & research on the post. They’re not worried about positioning a product they’re unfamiliar with
✅ The agency will never know the product as well as in-house people
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I didn’t let the content agency write about my product. Here’s why. – GrowthContent