If you have a subdomain with your Substack account, follow these 10 steps to add it to your Google Search Consolo:
- Click Dashboard of your Substack account
- Click Settings of your publication (the url of this setting page is (Please be aware main Settings page of Substack does not show url settings)
- Find Advertising analytics section of the Settings page and Google Tag Manager ID
- Visit to create a container by choosing an account (if you do not have an existing Google Tag Manager account, you also need to create account first)
- Create Container on Google Tag Manager with these details:
Container name: yoursubdomain.substack.com
Container type: Web
6. Google Tag Manager will generate a Container ID for you, it looks like: GTM-XXXYYY
7. Enter the Container ID that will be generated to Google Tag Manager ID section of Substack, which is mentioned on 3rd step.
8. Visit Google Search Console (https://search.google.com/search-console/welcome), create a search console account and click to add property from the left top menu.
9. Add property as URL prefix, not domain. Enter your Substack url as and click on Continue.
10. Google Search Console will show you various options. Choose Google Tag Manager (Use your Google Tag Manager account) option. Then click on VERIFY.
Done… You will see such a verification message.
Remarks: I assumed you have single and admin account for Google Search Console and Google Tag Manager accounts. Above results are verified by using our Google Workspace account. I did not copy paste the long code generated by Google Tag Manager, since Substack is not our own domain. I only entered the Google Tag Manager ID to Substack. And VERIFIED via Google Search console.
Hope it helps you.
Post Views: 1