In today’s article, I am going to share with you all how to get more organic traffic to your website. In this article, I have shared the best methods with you, so read this article completely.
I continue to encourage people to build backlinks and how they actually get more organic traffic to their sites. They usually go hand in hand. But what if I told you how to get more organic traffic to your site without manually building links at all?
The difference between organic and referral traffic
There are two types of traffic sources:
Referral traffic can be, for example, a Forbes link to you. If someone clicks on Forbes.com and lands on your site, that’s referral traffic.
Keep in mind that they influence each other. For example, once you get a backlink from a highly ranked site like Forbes, it can actually push you to higher rankings in the SERPs, which will also bring you more organic traffic.
Imagine an election. Usually, the person with the most links or votes wins. Search ranking works the same way.
- Write (and research) viral content
The fastest and easiest way how to get more organic traffic without link building is to write viral content. There are many articles on Upworthy and Buzzfeed that teach you how to write viral articles. If you read them, you’ll get a much better idea of what you can create that can go viral. (Hint: Use BuzzSumo to find out what’s trending and create even better content.)
Another thing I do when I’m trying to write viral content is going to YouTube, see what’s hot, and then try to create content around that. YouTube-inspired blog posts usually do well.
- Double the number of long-tail keywords
When it comes to how to get more organic traffic, I also pay attention to long-term keywords. Too many people compete for terms like “internet marketing”, “credit cards” or “auto insurance”. They don’t try to compete for terms like “how to get affordable health insurance when you’re in college.”
These long-tail keywords are still receiving significant search volume. In fact, they are more voluminous than some similar but shorter key phrases.
Let’s say you have a haircare website. You can write an article “What is hair care?” But you wouldn’t because you know that no one will ever look for it on the Internet. You are more likely to write an article like “How to create the perfect curls for your hair.” Many people search for such long-tail keywords.
After you write these long keywords, will get you more search traffic in the next three or four months? Not a single chance. But after six months or a year, you will notice that your ratings will rise significantly.
- Answer burning questions from the audience
You should understand that most people when searching on Google ask by typing questions or question snippets. These types of long-tail keywords are often obscure and drive a lot of traffic.
A great way to find the kind of questions people are asking is to search with Google’s autocomplete feature, search for popular questions on Quora, and search results on Wikipedia. Whenever you see that the Wikipedia score is really high, you might have some opportunity to appear on the first page, because most Wikipedia pages don’t have many backlinks. You can also use paid tools like Moz to find out the authority of a top 5 domain or page.
In the Wild West era before Google Panda, many people became microsite millionaires simply by creating websites with hundreds of pages dedicated to a particular niche topic. Today, you can no longer achieve that, but you can still get really high rankings if you just focus on a niche topic.
For example, I actually have a weapon part of the blog that we don’t link to much right now, but it still attracts 180,000 visitors a month. I also saw the life of the elderly as a niche.
There are so many niches like this and nobody really competes in this space in terms of content marketing. Think about it – how many people in the US alone would read a high-quality gun blog, and how many older people around the world need advice about the lives of older people?
If you start writing really great content using Brian Dean’s skyscraper technique for a neglected niche, you don’t need to build backlinks at all, but you will still rank.
Here is another example. If you Google the keyword sales, you’ll see that one of my Growth Everywhere blog posts is the top result. I didn’t include any backlinks to it either. This page started to rank because my site has good authority and also because “sales” seems to be a somewhat overlooked keyword, which is mind-boggling.
So take a look at the niches that interest you. If your niche hasn’t been hit too hard yet, you’ll start ranking fairly easily.
Another example of niche marketing development is Esposas online. This is a Brazilian blog that teaches women how to please their husbands. He gives them advice on how to cook the best food, how to make the bed, and the like. I’m not saying that a woman’s job is to please her husband, that’s exactly what the site is about and they get tons of traffic.
In short, they only created seven backlinks for the entire site. Guess how much search traffic they get per month? Over 100,000 unique visitors per month from Google. Why? Because content marketing is not yet popular in Brazil. Strategies that worked before Google Panda hit the US largely work in countries like Brazil because they haven’t reached keyword saturation yet.
If you are creating content for different countries, such as the Latin American or Eastern European market, there will not be much competition there. Most websites publish content in English. Plenty of sites use Mandarin despite the Great Firewall because of about 200 million Chinese use VPNs (almost the entire US population).
So if you target markets other than the US and write in their native language, you can get a ton of search traffic without doing a lot of manual work.
This post was adapted from School of Marketing, a 10-minute daily podcast in which Neil Patel and Eric Siu teach you real-life marketing strategies and tactics from their own experience to help you succeed in any marketing capacity. Listen to the podcast version of this post below: