Off-Page SEO
  1. Use Keywords In Anchor Text

Anchor text gives Google additional context about your links. You want your anchor text to be relevant to your link’s page content, so choose keywords that accurately describe the page. If you use exact keywords (“click here”), you may create spammy links. Instead, use broad match words (“how-to register for this event”) to help people find your content.

2. Optimize Images & Alt Tags

Both search engines and humans prefer images that have descriptive alt tags. Web users may skip over image links if they don’t know what an image is. Also, webmasters may struggle to write unique titles and descriptions for each image. Add an ALT tag that includes keywords for each image.

3. Create Unique Content

In order for pages to rank well in search results, they need to stand out from the crowd. Create original articles, infographics, white papers, podcasts, guides, etc., that share engaging information. Link to related authoritative pages with informative internal links. Make sure to avoid keyword stuffing and overly aggressive optimization techniques.

4. Build Backlinks

To build backlinks, submit your content to article directories, trade websites, forum profiles, and industry blogs. These sites need fresh content to stay popular, which means having some sort of ‘credible’ connection to their audience. Share your content across social networks to promote your site. Search engine crawlers follow these connections to determine how valuable content is.

5. Submit URLs to Indexing Websites

Submit your website URL to Google News, Bing News, Yahoo News, and Digg. Also, add your website to submission lists such as Technorati, StumbleUpon, and del.icio.us. Be sure to check frequently and respond quickly to changes.

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