Many SEO experts will promise you the world — but they often don’t deliver on their promises. And, even worse, they can sometimes do more harm than good to your website.
In this article, we’ll give you 5 reasons why you should stop paying SEO experts for your website. From saving money to gaining more control over your website’s ranking, doing your own SEO is a no-brainer. So, without wasting time, I will start with the introduction so that the beginners can also digest it.
SEO is the method of optimizing a website to rank higher in search engine results. It is an important tool for any business that wants to increase its online visibility and reach more potential customers.
It is one of the most important facets of online marketing. After all, if your website can’t be found online, how will anyone know about your products or services?
This is why many businesses invest in SEO experts to help them increase their search engine ranking. However, what most businesses don’t realize is that while there are many benefits to SEO, there are also some risks. One of these risks is paying an expert to optimize your website. They can save a lot of money by doing their own SEO.
1. It’s Not as Complicated as You Think
SEO is often seen as a dark art that can only be performed by experts. However, this is not the case. While SEO can be complex, there are a number of simple things that anyone can do to improve their website’s ranking in search engines.
For example, keyword research. You can do this very easily and for free from your Google ads account. In tools and settings, you can see Keyword Planner. I am not writing complete detail about it, however, if you find a time and based on your interest, you can read “SEO strategies with the best use of keyword planner”
One of the most important things to remember with SEO is that it is an ever-changing landscape. What works today may not work tomorrow, so it is important to stay up-to-date with the latest trends and best practices. However, by following some simple guidelines, you can make sure your website is well-optimized and has a good chance of ranking highly in search engines.
No matter if you are a blogger, running a website, or owning an e-commerce store, you need content that should be available to the audience or to your potential customers. I have already written a comprehensive article “My hacks about SEO-friendly articles that rank well on Google”. I have written my whole experience in it. If you follow these steps, it would definitely help you to index your content.
If you are running a business that needs to have an online presence as well, your digital marketer or social media manager is normally already aware of these basics.
So, you’re just wasting money if you’re paying SEO experts to do it for you. This is something you can easily do yourself with a little guidance.
I started by learning about social media marketing from a renowned institute. Now, I am running a digital marketing agency with multiple staff. However, it started with a one-man army show and I even didn’t have many resources and affordability to learn the different online skills that I was in need of. However, with time and effort, I learned many online skills for free. Now, I am doing blogging, copywriting, and affiliate marketing in addition.
PS; I am not writing my bio or admirations, I am trying to make you convinced about the power of your mind and willingness. If I can do it then you can do it too.
4. It’s all about your willingness and belief
Let me tell you a funny truth about myself. I have forgotten the process of how to install a window on a PC or laptop because I didn’t require it to do. However, would you believe that I can create a website and I can do the same as the SEO experts can do?
Isn’t amazing that a person cannot install a window on a PC but can create a website and has SEO expertise? Yes, this is true. I created around 10 websites by myself. The majority of them were based on WordPress. I have narrated the process in my article “how to create a website in 10 minutes”. Although, I know beginners cannot make it in 10 minutes even then I wrote this title so that at least you may learn the procedure. Furthermore, I helped more than 13 websites to clear their SEO issues for ranking.
There are plenty of resources available that can teach you how to do SEO for your website. With a little time and effort, you can easily improve your website’s ranking in search engines. So save your money and do it yourself.
Withstanding the above, once I am talking about resources, it means Youtube videos, SEO experts’ blog posts, social media platforms like Quora, and Medium, and websites that not only help you to analyze your web ranking but also point out your errors and area need to improve.
Even then you need to learn about the basics. I prefer Youtube and Quora for better understanding. If some query arises in your mind, you can ask a question on Quora and thousands of people are ready to answer you.
Note: Later part of this article will cover the truth about web analyzer websites, which you need to know.
5. You’re Not Getting the Whole Picture
If you are a beginner in this journey, you would come across many terminologies like URL, meta title, meta description, keywords, long-tail keywords, HTML-text ratio, Sitemap, Alt text image, IP Canonicalization, and many more.
Not knowing about these basic terminologies means making your picture more ghost and complex.
Although I lose in bets but even then I bet you, it is less than an hour’s job to know about these terminologies from the internet. If you will learn about these, you will become at least a half SEO expert. Full expertise can be achieved by reading my linked articles (just kidding, Lol). Furthermore, you would realize that some of the basic issues are 5 minutes job each to fix.
Presenting this picture more complex in front of you may be the marketing strategy of a few sites. So, that you could realize that it’s an issue that you can’t solve. Eventually, you will end up paying the bills for getting SEO expertise.
Disclaimer: I am not against getting help for real and complex issues from companies like Neil Patel, Ahrefs, and many more renowned SEO tools and companies.
How to analyze your website for free?
Well, I adopt many methods but here I will explain the easy one.
For free web analyses, I always regard Neil Patel’s ubersuggest where you can easily check the SEO issues affecting your website.
You just need to insert your domain and here it goes.
It will tell you the basics about SEO score, monthly organic traffic, organic keywords, and backlinks at first glance.
If you further scroll down it will show how many pages, it has crawled and what are the main issues with these pages. You can check these pages with details as well.
Further, it tells you about site speed including load time, interactivity, and visual stability.
Now, your SEO audit is completed. You can solve small issues if you have knowledge about them.
For example, when we go into details of blocked pages, we see that these pages are blocked by robort.txt.
Once, I checked into website settings, I came to know that this is blocked by the admin intentionally. I further confirmed through recommended settings and found it correct because these are archive and label settings blocked by robots and have no effect on SEO ranking.
Things to avoid for web analyses
This is our common habit, the same case was with me initially, we just write a query on Google and start providing details to any web analyzer.
Till the time, a website is not authentic, you should not trust to put your Domain for web analyses. The reasons are as under.
Either you will get different data from other web analyzers and you will remain confused. You will see different SEO scores and issues.
Or you will get a different result for the same website at a different time. I will explain this through the image below.
When should you get paid help from Experts?
Once you will learn the basics, you would be able to solve basic level issues by yourself. However, there are cases when you need to get help from SEO experts.
i. Once you are facing an issue that is beyond your scope. You have tried your all efforts but you are unable to solve that problem.
For example, if it is related to a coding issue or any major issue.
ii. The second case is when you don’t have time due to business commitments.
iii. When you need to promote your business in a stipulated time frame to meet your competitors and money does not matter in your case.
iv. For any reason, you are not willing to do it yourself.
Pro tip: If it deems necessary to hire an expert and there is no other way to do a job then hire a renowned expert. Only renowned SEO tools and companies can help you in a real way to improve your ranking.
If you have any queries, you may ask in the comment section.
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