SEO or Search Engine Optimization has become an essential component and the secret ingredient for success of any business or website. Creating a business and launching a business is the simpler part of the process, but what is harder is to drive traffic and getting it to appear in search engine results.
But what exactly is SEO?
For those who are not familiar with the term, search engine optimization (SEO) is a method that enables you to improve both the amount and quality of visitors to your website, to make your content more accessible to search engines, and achieve higher search engine ranking. It is also a process that is used to target specific keywords so that they can be more easy found on the Internet by its’ users.
For a website to rank higher as one would like to, it is needed for an effective SEO strategy to be implemented and to use the right tools. SEO tools provide data that can help you improve your performance and the success of your website or business. Through these tools, you can analyze and find opportunities and weaknesses that might boost your ranks or simply are preventing you from having higher ranks.
Nowadays, there are many options for such tools but that also makes it harder to choose which one is the best. Starting out, you would want to opt for the best free app that are without any in-app purchases. So, here’s a list of the best tools that are ACTUALLY free.
1. Google Analytics
Google has developed some of the greatest SEO tools on the market since it is an expert in the field. The industry standard tool for closely monitoring website traffic is Google Analytics.
Google Analytics allows you to:
- Find out how many people are visiting your site right now.
- See where they are coming from.
- View your site’s overall number of visitors and page views.
2. Ahrefs SEO Tool
Ahrefs is a well-known SEO tool that offers comprehensive data on the backlinks to your websites. The paid edition offers comprehensive reports, but the free version is sufficient to be listed among the top resources for online SEO.
It also includes:
- Free Keyword Generator
- Keyword Difficulty Checker.
- YouTube Keyword Tool
- Amazon Keyword Tool
- Bing Keyword Tool
3. Google Search Console (Webmaster Tools)
One of the best SEO tools for identifying (and frequently digging deeper into) website-related issues is Google Search Console.
Any SEO professional will tell you that this tool is essential since it provides thorough information on the status and health of your websites with regard to SEO.
This app is perfect for identifying whether the site has been infected with malware and verifying the ownership of your website.
Linkody is an excellent substitute for Ahrefs and its’ services, especially because it serves as a great backlink tracking tool. It offers comprehensive link profiles with lots of analytics, but its capabilities that let you monitor your link-building operations and link exchanges truly make it stand out.
SEMrush, one of the top SEO tools available, provides incredible SEO capabilities that help you raise the position of your websites in search results.
SEMrush is advised by experts for:
- Gaining knowledge of the tactics employed by your rivals.
- In-depth analysis of the backlinks and their performance.
- Finding out the strategies of your competitors.
Thank you for your attention for reading this article.