Since the pandemic’s start, online shopping has made a tremendous boom as more people stay home and quarantined. Many companies have adapted and built their eCommerce site to accommodate their customers during the pandemic.
However, building an eCommerce website is not an easy job. You must select the right tool, people, and platform to create the ultimate eCommerce website. Not to mention all the features you need to include like flexibility, security, and more.
And while there are tons of platforms available for you to build your website, there is still a slight problem. Not all platforms have the things you need. And besides that, a wide range or different eCommerce platforms will make it harder for you to choose from.
For this reason, we wrote this article to help you decide which eCommerce platform you should choose by listing ten things you need to consider for your eCommerce Website.
Even before the pandemic, a website is a crucial part of your eCommerce because it is what you use to interact with customers. It provides them with information about your brand, products, and services.
But since the pandemic and more companies adapting to digitalization, more and more customers have turned to online shopping. According to Oberlo, about 2014 billion of the world’s population are digital buyers.
This sheer number of people should be enough for businesses to step up, take this opportunity, and build their eCommerce websites. Likewise, here are some benefits of turning to an eCommerce website for your business:
● Gives customers the ability to purchase from your store 24/7 and globally
● Lower operational costs
● Gather customer data and insights easier
● Enhance customer support, and retention
● Meet modern-day demands
Customer experience is the most crucial aspect of any business. A good eCommerce platform should have all the features necessary to deliver a fantastic customer experience. Here are ten things you should look for in an eCommerce website.
Pricing should always be considered when picking a platform to build your eCommerce website. As mentioned earlier, there is various eCommerce website available online. However, they have various prices with different inclusion, tools, and features that have to be straightforward for you.
Most eCommerce platforms have pricing of $20 to $30 per month. Check out the comparison table below:
Not all customers are technologically adept. Some only started learning how to shop online at the start of the pandemic. As such, a good e-commerce website should be user-friendly and provide a seamless experience for its customers.
Some of the criteria to judge whether an e-commerce platform is user-friendly or not are:
● User Interface. Your eCommerce website UI’s should be easy to navigate and responsive.
● Product Search. Customers must find products easily and quickly by either name, brand, category, or price range.
● Payment Methods. The website should have a variety of payment methods, including credit cards, debit cards, PayPal, etc.
Sometimes, even when an eCommerce platform offers many features, some tools are not included. An eCommerce platform should not limit your capability and options. A good platform should allow third-party app integration such as mail organizer, payment option, or shipping.
Your eCommerce website is here to stay for a long time. It will continue to cater to your customers as long as your business exists. And as your business grows, your products and customer demand will also increase.
It leads to a need for eCommerce platforms that can scale with their business. A scalable eCommerce website will help you provide for your customers’ needs and be ahead of your competitors.
Customer service is necessary for a business. And one way to give the best customer service is by having live support on your eCommerce website.
Live customer support is perhaps one of the crucial aspects of an eCommerce business. It offers excellent value for your business’ brand, reputation, and service. It can help the consumer have an extraordinary online experience by solving any customer’s issues. This is probably one of the most effective ways of respecting your customer’s time.
Mobile responsiveness is a crucial factor for eCommerce websites. In today’s world, people are browsing the internet and shopping on their mobile phones more than ever before. According to the DataReportal 2021 study, 69.4% of internet users use shopping apps on their mobile devices.
So, suppose your website doesn’t have a mobile responsive design. In that case, it will frustrate your customers, and they will go to your competitor’s website instead.
Most eCommerce website offers a free template for you to use to set up your online shop. However, most of these templates don’t show the beauty and aesthetic some businesses want, such as iconography, typography, and design elements.
Likewise, one thing that you should look for when choosing an eCommerce platform is if they offer customizable themes. A customizable theme will allow you to change the look and feel of your site to suit your branding and customer preferences.
A website that looks good is imperative because that will make people want to buy from you. Your web design should be simple, aesthetically pleasing, and easy for customers to navigate. In addition, customizable themes are also beneficial for SEO purposes.
SEO is an essential aspect of an eCommerce business. It is the “art and science of getting web pages to rank higher in search engine results (SERP).” The goal is to increase your website’s ranking on SERP, making your brand more visible to people and increasing the number of site visitors.
Likewise, choosing an SEO-friendly eCommerce platform is critical. It is one of the best ways to find potential customers, promote your product, and beat your competitor.
Enhanced security settings on eCommerce websites are necessary. It helps protect the website from any data breach and safeguard customer data such as mailing addresses, credit card information, birthday, IDs, and more.
Enhanced security settings on an eCommerce website are essential for the business and its customers. First, it helps you gain trust and confidence from your customers. And second, having a secured eCommerce website will help you avoid any cyber attack that can result in revenue loss, data liability, and more.
Inventory management is the process of monitoring and maintaining an appropriate stock level in retail stores or warehouses. It is a way of managing the supply chain, for example, by forecasting demand for products and adjusting production levels accordingly.
Inventory management in an e-commerce website is crucial as it automatically tracks the inventory levels of your products and alerts you when they are running low. It can help you ensure that your customers don’t have to wait too long when they want to buy something from your store.
Moreover, inventory management can guarantee that there are enough products on hand so that you can keep up with demand while keeping prices competitive.
eCommerce websites have become even more popular as they allow everyone to buy anything from anywhere in the world. Deciding on your eCommerce website is critical and should not be taken lightly. So before committing, try to do your research and explore.
And if you can’t find the perfect one, then perhaps you can hire a few developers to create the ultimate eCommerce website.